Fame Gone Wrong… The Tale Of A Pump & Dump Celebrity

| December 20, 2011 | 0 Comments

Rudy RuettigerYet another former celebrity is making news for all the wrong reasons.  So is it cocaine, meth, a DUI?

No, of course not… You won’t find that type of trash here on the respectable pages of Penny Stock Research.

As you might guess, we’re exposing a former star for their financial misdeeds… in particular, a penny stock pump and dump scam. 

As the editor of Friday’s weekly Pump & Dump Alert, I take a certain amount of joy in exposing these scams.  So I couldn’t pass up the opportunity to provide just a bit more press for this former pseudo-star.  And he should be grateful, right… aren’t stars these days always looking for more attention?

Here’s the deal…

Being immortalized in a major Hollywood production can open doors… even if you’re not a Hollywood regular.  That’s the deal with former Notre Dame football player, Daniel Ruettiger.  Mr. Ruettiger earned his 15 minutes of fame as the subject of the 1993 movie, “Rudy”. 

If you’ve never seen the movie, the plot is simple… it’s a true underdog story.  The story is based on Daniel “Rudy” Ruettiger’s relentless effort to play for the Fighting Irish football team.  This particular story is great as Rudy was considered too small by virtually all standards.   

As many smart people do, Mr. Ruettiger parlayed his fame into a business idea.  His idea… a nutrition company called Rudy Nutrition (RUNU). 

What may have started out as a genuine business sadly ended up a classic penny stock pump and dump scheme…

According to an SEC lawsuit against Ruettiger (and 12 others), RUNU was nothing more than a shell company.  And not just any shell company… but one that included everything from Panamanian companies to crooked lawyers. 

Rudy Nutrition ended up in trouble for pumping their sports drink.  Interestingly, RUNU actually produced a real product in “modest quantities” according the lawsuit.  Sadly, that’s more than a lot of pump and dumps we deal with here.  Most are “developmental stage” companies with no products or revenue.

Now the problem with RUNU is they didn’t just hype their product… they made false claims about the product’s success.  The claim cited by the SEC is that it outsold Gatorade by a two-to-one margin in a major southwest test market.  Even worse, RUNU had the temerity to print these claims on mailers and send them to millions of investors! 

In total, the SEC lawsuit claims the defendants made over $11 million by running a multi-layered pump and dump scheme.  The lawsuit states the scheme centered on fraudulent promoting (touting) and manipulative trading. 

I have to admit, in this case, I’m a bit disappointed.  That’s why I’m happy to give Rudy his due press…

Most times I’m not surprised when I see stars behaving badly.  And I’m never surprised to uncover a penny stock scam.  But Rudy’s life story was an inspiration for the underdog.  He had an amazing work ethic and solid character… or at least that’s what the movie portrayed. 

To see someone of that quality end up on these pages is a big disappointment.

Until next time,

Brian Walker

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Category: Penny Stock Alerts, Pump & Dump Alerts

About the Author ()

Brian joins the Penny Stock Research team as a seasoned independent trader and financial analyst. Brian graduated with a B.S. from the University of North Florida and now resides in Scottsdale, Arizona. With a background in economics and statistics, he has a keen ability to uncover profitable and growth-focused companies. He has years of real life know-how in analyzing fundamental and technical data that gives him an edge drilling down on companies and financial results. With over 15 years trading experience, Brian has become an expert in the ever-changing equities markets. Today, he scours the markets hunting for penny stocks that offer low risk and high reward.